The platform is rolling out a fresh option that enables them to reduce the volume of artificial intelligence-produced videos appearing in their feeds. This move comes as the service disclosed that it now features over 1 thousand million AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a global release. This shift aligns with a surge in AI-generated material, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing content creators on a competing service exclusively feature content made by AI. A significant portion of this output is classified as low-quality AI content, a label for poor-quality, bulk-generated content that is frequently illogical or dreamlike.
Based on user feedback that a lot of users enjoy content made with AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the power to see more or less of that, depending on their own preferences,” stated a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently over a billion videos on its network tagged as made with AI. In total, in excess of 100 mn media items are added to the service daily, making AI content a limited part of its total content library.
Customizing Your Feed
Members will be able to limit or boost the amount of artificial media they view by opening the “manage topic” setting in the application and selecting the AI content topic. Other topics that can already be modified under the tool include news, clothing, cosmetics, and choreography.
AI Disclosure Rules
The platform’s policies mandate content makers to tag lifelike AI-made content, and it prohibits malicious AI impersonations of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
Furthermore, the service will from now on add an AI-generated watermark to content made using its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This measure is designed to deter users from attempting to bypass the labeling process.
AI Literacy Programs
The company is additionally establishing a two million dollar educational fund for professionals and organizations to produce informative material about using AI responsibly. This initiative will support non-profit groups focused on training programming and robotics.
Platform Protection
The video-sharing app has supported its content review process, during discussion over plans to lay off hundreds of review team members in the UK. The company is set to eliminate 439 jobs in its user protection team in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by automated systems.
A trust and safety lead stated that staff-based oversight would still have a role, but AI can protect employees by eliminating the most distressing content before it is viewed by staff. TikTok reported a notable drop in disturbing and violent content handled by human moderators over the past year due to intervention by its machine learning processes.
It is vital to combine people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
